Pricing & Production Proposal
Aegis×Pillarboxed
Video Proposal
A unified production approach: an October flagship event, a cinematic white paper rollout, and brand storytelling across all six portfolio companies. Click any option to see what's included.
TRACK 01
Event Coverage
Three production phases working together: build anticipation with a pre-event piece, capture the day with documentary coverage, and extend the life of the event through post-production deliverables.
click for details
PRE-EVENT · MARKETING
Pre-Event Video
A 1–2 minute opening piece designed to play in the conference space as the event begins — the film that primes the room and kicks off the day, built from interviews with 5 key video participants. $20K if PILLARBOXED shoots and edits everything (when participants can come to Aegis NYC HQ); $25K if local contractors film participants in their own cities — the $5K premium covers remote supervision and coordination overhead. Could secondarily be repurposed as pre-event marketing.
$20–25Kscope-dependent
EVENT DAY · CAPTURE + POST
Event Coverage Options
Coverage is the documentary capture of the day itself — what happens during the event. Each option layers post-production deliverables on top of that capture, extending how far the event travels after October 6. 02A and 02B are alternate single-add-ons (panels OR recap); 03 bundles them both; 05 is the full everything package with social highlights added on top. Click any row for full details.
OPT
OPTION
INCLUDES
PRICE
→ 01
Coverage OnlyThe day, captured. No post deliverables.
COVERAGE
$25,000
Details →
02A
Coverage + Full-Length PanelsAdds a polished archive of all 17 panels. Sub-option of 02.
COVERAGE + PANELS
$28,000
Details →
02B
Coverage + RecapAdds a cinematic 2–3 min hero piece. Sub-option of 02.
COVERAGE + RECAP
$31,000
Details →
→ 03
Coverage + Recap + Full-Length PanelsBundles 02A + 02B. Hero recap plus the full panel archive.
COVERAGE + RECAP + PANELS
$34,000
Details →
★ 05
RecommendedCoverage + Recap + Highlights + PanelsThe everything package. Hero recap, 5 social-ready panel highlights, and the full 17-panel archive — maximum velocity and archive depth.
EVERYTHING
$37,000
Details →
TRACK 02
White Paper Cinematic Explainer
A 3–5 minute cinematic short to anchor the rollout of Aegis's white paper. Designed to elevate the launch beyond a PDF — a film that makes the thesis legible and emotionally compelling, with a hero interview, supporting Zoom voices, and an animated layer for the ideas that need visualization.
02 · WHITE PAPER · CINEMATIC EXPLAINER RECOMMENDED
Hero Interview + 2D Animation
In-person hero interview filmed by Bita, three Zoom-recorded supporting interviews in the Vox / JH editorial style, and a 2D motion graphics layer for the explainer beats.
$19,000
$15K base
+ $4K animation
ADD-ON · SOCIAL
Social Cutdowns
3–5 vertical cutdowns from any captured footage. Largely post-production. Strong candidate for ongoing add-on retainer if Aegis wants continuous social output across all film deliverables.
TRACK 03
Hero Brand Videos
These are profile pieces of each Aegis portfolio company, told through Aegis's lens. The format is conversation-driven — an Aegis principal discussing the brand and founder, supported by b-roll of the product or operation. The goal is to position Aegis as the protagonist of the relationship: a partner who invests in storytelling alongside capital, communicates its thesis through the brands it backs, and creates high-quality content founders are proud to share.
Use cases: LP communications and updates, Aegis marketing channels, founder co-marketing, thesis and category positioning, partnership and co-investment outreach.
03 · A LA CARTE
Per-Brand Profile
1–2 minute short-form profile of each portfolio company. Founder-focused interviews + b-roll, filmed at Aegis NYC HQ in 1–2 batched trips. Includes 3 vertical social cutdowns per brand.
$15–20K
per brand
$90–120K all 6
04 · RETAINER RECOMMENDED
Monthly Retainer →
An ongoing brand storytelling engine. 2 long-form films every month, each brand revisited every three months, 10–20 minute conversations with b-roll and light animation. See full breakdown on the Retainer page.
$20K / mo
12-month commit
The Retainer Replaces the A La Carte Approach
At $20K/month, the retainer produces 2 long-form films every month — for the cost of one a la carte short-form video. Per-video cost drops from $15–20K to $10K, and the runtime grows from 1–2 minutes to 10–20 minutes. Volume compounds: 24 films across 12 months versus 6 from one a la carte round.
See Retainer Page →
Track 04 · Brand Retainer
The
Retainer
An ongoing brand storytelling engine for Aegis's portfolio. Instead of a single round of short profiles, the retainer produces 2 long-form films every month — 24 across the year — with each Aegis portfolio company revisited every three months. 10–20 minute conversation-driven stories. Built for continuity, not one-time capture.
01 · WHY
Why Ongoing
Portfolio brands evolve fast. A one-time profile filmed in Q1 is stale by Q3. The retainer gives Aegis fresh, deep content every quarter from every brand — a continuous library rather than a static snapshot. It's also a high-touch ongoing service to founders, who get quarterly long-form attention from their lead investor and high-quality content they're proud to share. This creates a content library for both Aegis and its portfolio brands — the value of these assets can be multi-purposed by either side, across LP communications, marketing channels, fund updates, founder co-marketing, and category positioning.
FOR AEGIS
Continuous Storytelling
Always-on content for LP updates, marketing channels, fund communications, and partnership outreach. Stories evolve with the brands. No "we should do another video" cycle every 18 months.
FOR FOUNDERS
High-Touch Partnership
Each portfolio founder gets a quarterly conversation with their investor, captured cinematically. A meaningful service line that strengthens the founder relationship beyond capital and check-ins.
FOR BUDGETS
Predictable Flat Cost
$20K per month, all-in. Travel absorbed by PILLARBOXED. No project-by-project scope debates, no surprise pass-through, no revisiting pricing every six months. 12-month commit.
FOR ECONOMICS
Better Per-Video Math
$10K per long-form film vs. $15–20K per a la carte short-form. Roughly half the per-asset cost, with deeper content. Retainer scale unlocks economics that don't exist in one-off project work.
02 · HOW
How It Works
One shoot day per month. Two brands per shoot day. Filmed at Aegis HQ in NYC — brand founders come to Aegis. Bita leads, with a local NYC cinematographer. Format is a discussion led by an Aegis principal with the founder, supported by b-roll capture of the product/operation and light 2D animation where needed for explainer beats.
1
Shoot Day / Month
One day in NYC at Aegis HQ. 2 brands captured back-to-back.
2
Brand Videos / Month
Each shoot yields 1 long-form film per brand (10–20 min).
6
Brands / Quarter
Full portfolio cycled every 3 months — every brand revisited.
24
Films / Year
Total annual output. Each of the 6 brands profiled 4× annually.
Annual Cadence
Each quarter cycles the full portfolio. Two brands per month, six brands per quarter, four quarters per year.
Q1
- JANBrands 1 + 2
- FEBBrands 3 + 4
- MARBrands 5 + 6
Q2
- APRBrands 1 + 2
- MAYBrands 3 + 4
- JUNBrands 5 + 6
Q3
- JULBrands 1 + 2
- AUGBrands 3 + 4
- SEPBrands 5 + 6
Q4
- OCTBrands 1 + 2
- NOVBrands 3 + 4
- DECBrands 5 + 6
03 · MATH
A La Carte vs. Retainer
Side-by-side: what one round of a la carte profiles delivers versus what the retainer delivers per month.
Option A · A La Carte (One Round)
One-Time Snapshot
Option B · Retainer (Per Month)
Ongoing Storytelling
★ The Pitch In One Line
At $20K/month, the retainer delivers 2 long-form films per month at $10K per video — versus $15–20K per short-form video on a la carte. Runtime grows from 1–2 minutes to 10–20 minutes, content stays fresh as the brands evolve, and travel is absorbed.
